Similar to the service itself, its promotion is inhibited by a reduced expertise in the field, a low level of resource availability to support the marketing endeavor (generally financial and specialized human resources) and a general lack of acceptance from customers. In terms of the future of online banking in Zimbabwe, the most probable outcome is an increase in the popularity of internet banking due to its benefits. To achieve this however, it is necessary for more marketing campaigns to be developed and implemented. "Banks need to increase their marketing efforts by initiating awareness programs...

It is in this sense crucial to properly identify the customer share targeted by the new service, such as younger, highly educated and wealthy individuals who will make the most of online banking.
Reference:

Thulani, D., Tofara, C., Langton, R., April 2009, Adoption and Use of Internet Banking in Zimbabwe: An Exploratory Study, Journal of Internet Banking and Commerce, Vol. 14, No. 1, Retrieved from http://www.arraydev.com/commerce/JIBC/2009-04/Dube%20etal.pdf on September 29, 2009